Email Marketing Equals Cash

Email Marketing Equals Cash

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EMAIL
EQUALS
CASH
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Introduction
Making money onlline is not a myth. It can be as easy as writing a 5 line email. Trust me, it is what i do every single day. In fact that process is what I call my day job.
How long do you think it takes me to write a 5 line email? Yep, litterally a few minutes and then im good to go with whatever i want to do in my day. It is awesome because i know that whilst i am out surfing mid morning, my the online cash register in my paypal account in going off cha-ching.
So because of that we decided to create this book detailing some of the crucial aspects of making money via emails and how you can replicate it. Reach for the stars and dont look back.
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1. A Successful List Means Profit Increase
It is a tough world out there, especially in the world of cyberspace. The internet has brought with it many technological innovations, yet with it came along an influx of websites. The opportunities to make money online are there, but the competition is tough. The best option for survival is to have a solid relationship with your subscribers.
Internet marketing is obviously different than offline marketing. In order for your website to stand a chance against all the million websites that are out there you need to know how to generate traffic. This may sound like an impossible mission but the answer clearly lies in opt-in list building.
It is understandable that most first time visitors on your website will not make a purchase. That is why you have to be willing to give them something that will make them want to fill in their email address. This in fact is the concept of an opt-in mailing list.
Many marketers have come to understand that a well built opt-in list is the key to profit margin increase. Clearly that is why so many people are using their freebies to increase their opt-in list. The key concept is that the more people that sign up for your free stuff, the more able you are to reach like minded people. It is a time tested marketing strategy that has great impact.
Opt-in list building is about getting your internet business the publicity it needs. It is clear that the word free does in fact allow people to let go of their precious email address. Therefore you do not have to opt for the illegal warped version of opt-list building - SPAM. List building is indeed a wonderful and perfectly legal way of website promotion.
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An opt-in list is the evidently the most powerful tool that you can posses in order to make your internet marketing a serious success. It gives you the opportunity to make your subscribers aware of what your product can do for them without actually saying so.
Internet marketing through opt in list building is about building a relationship with your subscribers. You need to understand what it is that your subscriber wants and you have to be willing to part some of that information along.
This way you can give your subscribers what they want while at the same time wetting their appetites to what you have to offer. A more effective relationship is thereby built this way and your profits will start seeing their way to the sky.
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2. Making Money, Introduction to Autoresponders
If you've reached the point of exhaustion trying to keep up
with answering the mountain of emails that threatens to
bury you alive every single day, you're ready to learn
about autoresponders.
The bad news is that people expect prompt replies to their
email inquiries. However, unless you can figure out how to
work continual twenty-four hour shifts, or hire enough
people to constantly monitor incoming emails (while they're
eating up your revenue), you have a problem. The good news
is an autoresponder is an inexpensive - or even free -
method of quickly responding to emails. What these programs
do is automatically respond to incoming emails as soon as
they are received.
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Emails are essential to your business for many different
reasons. Most importantly, these invisible email voices
give you their feedback about your website - for free!
However, if you spend all your working hours answering
these emails, how are you supposed to run your business?
The answer is simple: use autoresponders. Autoresponders
are programs that automatically respond to your emails
without you so much as having to click on your mouse.
There are a number of good reasons why you need an
autoresponder besides just answering your email. For
example, autoresponders can be used if you need a way to
send information about your services or products, price
lists, or if there are repeated questions asked across
large numbers of emails. Maybe you want to offer your site
visitors a special bonus of some kind, such as advice or
relevant articles. All of this can be handled by an
autoresponder. Additionally, you can advertise your
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business and then build stable relationships with your
customers by using autoresponders.
Autoresponder programs vary from software that runs with
your email program to a specialized script that runs on
your web hosting company's server. This kind of script may
use a web page form or simply operate with your email
account. This kind of script is programmed to send out a
standardized message whenever an email is received. The
message is sent to a particular script or email address.
Some autoresponders can do more than simply send out
standardized messages. They can send out an unlimited
number of follow-up messages sent at predetermined interval
of time. For example, you can set your autoresponder to
send out a new message every day for as long a period as
you desire.
There are numerous companies who offer autoresponders free
of charge. Your website hosting company often provides
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autoresponders as a free service. If this is not the case
with your web hosting company, there are numerous companies
who offer this service for a small fee, or free of charge,
providing you attach an advertisement for their company to
your emails.
To personalize your autoresponder messages, you can attach
a signature. Signatures in this case are much like business
cards. You can include your name, company, all your contact
numbers and addresses, and a brief message.
It's a good idea to attach a signature to every email that
is sent out. This works as a repeated reminder of your
business identity every time a customer sees it. The more
they look at your signature, the more likely your company
will spring to mind when your particular service or product
is needed.
You can create a standardized signature that every employee
in your business uses, or you can go wild, and let every
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staff member create their own personal signature. Of
course, like everything in life, there are some rules and
guidelines to creating a personal signature.
Keep the length of your signature between four to six lines
of text, with no more than 70 characters in a single line.
Make sure that your email program does not cut off your
text! The content should include your name, your company
name, your email address, fax number, and any other contact
details, such as 800 numbers. Lastly, always include a
short personal message about your company. It should be a
subtle sell of your services or your products, and possibly
your company's reliability and longevity.
Another specialized use of autoresponders is to create
courses that you can then offer your site visitors for
free. You must choose a topic in which you are an expert
and that precisely targets your potential customers.
Once you have carefully chosen your subject, divide it into
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a number of different sub-topics. Then offer your site
visitor a free 10 or 15 day course, each day offering a
different sub-topic. The first topic should always be a
welcome message to your site visitor and an explanation
about what is to follow. Your explanation should be
enticing, getting the point across that you are offering
free, quality information that your target audience will
find of great value.
With every lesson, include the number of the lesson, the
topic title, information about your company and its
services or products. At the end, include a few blurbs
about the next lesson to entice the subscriber to continue
on.
Make sure each topic is packed with essential and valuable
information, and leaves the visitor lusting to know more.
Otherwise, you may lose them in the very beginning.
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Of course, you have to write up your course before you can
offer it. Once you have done this, and gone over the
material carefully, employing a professional writer or
editor if necessary, you must transfer your text to your
autoresponder.
There are a number of free autoresponders you can use. Try
http:/www.getresponse.com, or http://www.fastfacts.net. Or
go onto Google and you will find a long list of free
autoresponder companies. Then sign-up for your chosen
autoresponder. Once you do, you will receive instructions
as to how to set it up and transfer your text.
Email is an excellent marketing tool; it is inexpensive and
it is fast. Use it to advertise your business by choosing
your email address carefully. Your website should contain
different email addresses for different contact requests.
For example, use info@yourdomain.com for information
requests, or sales@yourdomain.com for questions about
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sales. It's a good idea to set up one for the owner, such
as president@yourdomain.com. This presents your company in
a personal, approachable light and insures that direct
contact is provided.
Autoresponders are an effective and powerful marketing
tool, allowing you to make contact with thousands of
potential customers. This is an invaluable asset
considering how many potential customers you usually have
contact with before you make an actual sale. Essentially,
an autoresponser allows you to automate part of your
marketing campaign.
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3. Email Miscommunication is Too Easy!
We misinterpret, filter, or change 70% to 90% of what we hear. Communicating messages clearly, and in a format that the receiver will understand, is difficult. It's easy to miscommunicate. By watching which words you choose, your message will be more clearly communicated.
Cause
Why does all this confusion occur? One of the many reasons is that people suffer from information overload. They simply can't process everything they receive via email - nor do they really want to.
As much as you would like them to, recipients of your email messages don't give every message they receive from you their undivided attention. In reality, people read email quickly; they do other tasks while they read email (such as talking on the telephone); and they ignore messages altogether.
Even under the best conditions, it's easy for the information you send to become distorted. You don't want to complicate matters by sending email messages loaded with technical terms or industry-specific jargon that would require the reader to decipher the language before he/she can even begin to use the data.
Example
Here's an example of how easy it is to miscommunicate. Even when people are saying the exact same things, they can say them in such a way that they cannot understand each other. Have you ever done this?
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Directions:
The following are familiar sayings you have heard many times. However, the wording in this example is different. Can you re-phrase these statements using more familiar language?
1.Compute not your immature gallinaceans prior to their being produced.
2.Pulchritude does not extend below the surface of the derma.
3.You cannot estimate the value of the contents of a bound, printed narrative from its exterior vesture.
4.One may address a member of the Equidea family toward aqueous liquid, but one is incapable of compelling him to quaff.
Solutions
1.Don't count your chickens before they've hatched.
2.Beauty is only skin deep.
3.You can't judge a book by its cover.
4.You can lead a horse to water, but you can't make him drink.
By using language that's easy to understand, you'll leave a positive impression on those around you - customers, staff, and coworkers.
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4. Email and Online Marketing Copywriting Secrets
My copywriters and I have written hundreds of breakthrough response, money-making emails and online Marketing promotions.
Here's what we've found works best. Use these tips properly and your results will skyrocket.
1.Your email "from" sender line should be your brand name or company name and stay consistent. Use your own personal name only if that is your brand image.
2.Send emails only when you have something to say that will benefit the reader. No fluff. No filler. You must be relevant. If you can't be, don't send an email until you have something beneficial to say.
3.Start your emails with the specific benefit the reader can get from your message. You have no more than 3 seconds to pass the crucial "what's in it for me?" test.
4.The copywriting tone and language should be personal and conversational, instead of stuffy and "corporate".
5.Make a specific offer to the reader and, if possible, include a short deadline by which he must respond to get it.
6.Use as much copy as is needed to fully pile on all the benefits the reader will get by ordering, answer objections, create urgency, and close the sale.
7.Test your subject lines and offers on small segments of your list before you send the
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email to your entire list.
8.Include "Email this to a friend" service in all your communications for pass along and viral marketing.
9.Tell your recipients to "white list" your email address so your future emails don't end up in the "spam" filter.
10.Remail non-opens again one week later. This works great if your email service can pinpoint this information.
11.Copywriting of your emails and online marketing is your #1 key to much higher leads, sales and profits. So don't entrust it to anyone other than an experienced successful copywriter and the best one you can afford. This is not the time to be penny-wise and pound-foolish.
There are many other email and online copywriting topics that are too variable to give you hard and fast answers to. They need to be studied first by a professional based on your specific business. These include text vs. html and best days to email.
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5. How to Use Trial Offers to Increase Your Sales
Copyright 2006 Alicia M Forest and ClientAbundance.com
Do you ever find yourself tempted to purchase something online, and even with a money-back guarantee, you're still not quite sure about handing over your cash?
Well, some of your prospects will feel the same way as they read your sales page for your product or service. Your offer sounds great, the right guarantee eliminates their risk, but they still wonder if whatever it is they are considering purchasing is right for them.
If you want to increase the likelihood that they will take out their wallet, simply offer them a free or paid trial! Haven't you loved it when you've been given the option to try something out for free or very little cost to make sure it's what you want?
By offering a trial to your prospects, you're doing two things of value for your business- building. One is that you are showing that you are confident in the value of your product to offer a trial, and the other is that you are essentially eliminating the last lingering question in your prospect's mind: "What if I don't like it?"
Allowing your prospects to decide for themselves whether or not your product or service is for them answers that question for them.
So, what kinds of products and services are best for free trials?
1. Downloadable products
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If you're offering information products, like ebooks or how-to guides, you can offer a sample chapter as a free trial. If you're offering an e-course, you can offer one lesson as a free trial. If you're offering an audio program, you could offer a 15-minute clip as a free trial. You could also create an introductory component to any of these that gives solid information, but that also leaves your reader or listener wanting more.
2. Membership sites
It's common practice to offer a free, $1 or $4.95 trial for a membership site. And it's common practice because it's a very effective way to convert your trial member to a paid member. Just like your local fitness club's trial period - it's much easier to sign up for a month for a couple of bucks than to pay the entire gym membership in one lump sum or to be bound to a contract for a certain length of time before you even know if the membership is for you.
3. Physical products
Offer to send your product to your customer for a small processing fee plus shipping and tell them they have 30 days to test it out. If they don't return it within those 30 days, bill them the full price for the product (minus the processing fee, if you'd like).
4. One-on-one services
I want to make it very clear that I am not in favor of complimentary 1:1 session for any service professional. However, if you'd like to give a free 15-minute consultation to see if there's a good match between you and your prospect, that can increase your client base.
A better option is to offer a free or low-cost group session. Give an introductory talk about your services and answer questions, perhaps even offer a discount to those who sign up with you right then. This way, you're truly leveraging your time and talent by allowing your prospects to self-selectthemselves out without your having to go through that process individually.
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Just make sure that along the way and at the end of the trail period, you convey the benefits of the paid version in all these cases. Having a quality product or service and following up effectively to convert your trial customer to a paid-in-full customer will increase your overall sales.
So, which of your offerings can you give a trial on? Choose one, create the trial, and see what happens to your bottom line.
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6. How To Build An Opt In Subscriber List (By Teatime Tomorrow)
So you've bought the ebooks, courses & "secret" opt in list builders but your autoresponder is still as empty as a spammers head. Don't fret - in this article we'll discuss TWO simple yet shockingly effective strategies that you can implement to build a highly responsive opt in email list (and yes, you can do so by tea-time tomorrow), all with minimal expenses.
Before starting, you should know that I've used these methods personally to put floods of opt in subscribers onto my lists - fast.
Method ONE - Use Giveaway Events To Explode Your List Into The Thousands Within Days.
The first JV event I ever participated in was Mark Hendricks 12 Days Of Christmas event. When the event went live, I was stunned - I was receiving opt-in subscribers at the rate of one per minute when my gift became available. And do you know what? Many of these subscribers went on to purchase my products, sign up to my memberships, click on my Adsense displays and are still happy, productive subscribers & customers today.
A list of a couple of thousand - built in a few short days.
Marks event takes place only once a year. But there's another list building event that's always on where some of the biggest internet marketers online share their subscribers with you. You can view it here:
http://www.linkbrander.com/go/25418
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There are several of these events every year - be on the look out for them and participate as a contributor to as many as you can. It would be fairly easy to obtain 10,000 responsive subscribers over a year using this one method alone. It's probably the best kept secret of opt-in list building (though perhaps not for long).
Method TWO - If You're In The Biz Opps/Home Biz/Internet Marketing Niche Then You MUST Do This.
This strategy is exclusively for those who are in the business opportunities/internet marketing/MLM type niches. It allows you to reach about a thousand opt in subscribers everyday - subscribers that are within the same general market as yourself.
How does it work? Let me explain. About once a day I get an email from someone. And in return, I get to send an opt-in email to 1,000 people who have a reasonable interest in what I have to say. I get to do this everyday.
Now think about this - being able to reach 1,000 opt in subscribers a day means you can reach 30,000 subscribers a month. To reach that sort of audience with a solo email ad (for example) would cost at least $97 or so. That's why this list building technique is an absolute gem (you can set-up for an investment of as little as ZERO). You can find out more here:
http://www.linkbrander.com/go/25420
List building is a funny thing. You could buy the most expensive courses and flashy software, spend thousands of dollars on expensive leads and still get ZERO results. Then, you do something that's free or inexpensive and it pays off dividends right off the bat. It's just one of those things where you can only get it right through experience - and in my time online I've seen few techniques that can build a list as FAST as the two methods outlined in this article.
It's time you understood that in order to create a long term, cash generative business online you MUST build an opt in list. There's no time like the present so why not put
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7. Get Going With Email Marketing And Keep More Customers
It's Never too Early:
We often talk with companies who aspire to reach many of the same goals we've achieved with email - regular communications, and enhanced relationships. Amazingly, many of these companies are considerably larger than us - but yet object on the grounds that they 'aren't ready.' Baloney! Email marketing is incredibly easy to get started - and in our opinion it is most effective when it is done with a philosophy of simplicity
Frequent Contact is Key:
Email marketing does not work as well for a one-time quick hit marketing strategy. Email allows you to build a regular, ongoing dialogue with your best clients and prospects. And that becomes self-selecting - those who most wish to do business with you will appreciate the regular communications. Those who do not can opt-out. It truly is a win- win.
Be Regular:
One of the real keys to success is how frequently (or not) you communicate. We occasionally provide special alerts, but generally, for us, once a month is plenty often to communicate. I firmly believe - and our results have confirmed - that regular but respectful communication is optimal.
Content is King:
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Ultimately, for professional service firms like ours it is ideas that build relationships - and ideas are driven and supported by content. We strongly recommend the creation of a regular communications vehicle - whether an e-Newsletter or other vehicle. It has worked for us and it works for a number of our clients.
Be Brief:
We also have found that it is critical to keep the content out of the newsletter. While this may seem to be a contradiction to the previous point, it is not. You should let people know about your ideas, but not force them down their throats. Use the newsletter to point to your content (on your site or elsewhere) but don't try to cram it all in. It shouldn't take someone 10 minutes to decide if your newsletter is worth a read. An overly long, dense, hard-to-read newsletter simply wastes people's time. In addition, by keeping the content external, you can use click through analytics to see who is really interested in what content - and tailor your follow-up appropriately.
Keep it Entertaining.
We're shocked by the number of dry, boring newsletters that clog our inboxes. We subscribe to many newsletters to keep up on our competitors, but we usually only read those that keep us entertained. Try adding a bit of humor if possible.
Don't Hard-Sell.
The flip side of the coin is when we see companies who feel as though they need to close business in every sentence. Email marketing is about relationship building, and it is something you're doing for the long- term - not a quick revenue hit. Even for consumer- oriented retailers, this fact still holds true- customer relationships are profitable when they are long-term, so your marketing efforts need to be oriented that way.
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8. Build Interest With Autoresponder Messages
If you are using your autoresponder to sell a product or service, you must be very careful as to how you approach your potential customer. Few people like a hard sale, and marketers have known for years that in most cases, a prospect must hear your message an average of seven times before they will make a purchase. How do you accomplish this with autoresponders?
It's really quite simple, and in fact, the autoresponders make getting the message to your potential customers those seven times possible. On the Internet, without the use of autoresponders, you probably could not achieve that. Too often, marketers make the mistake of literally slamming the potential customer with a hard sales pitch with the first autoresponder message - this won't work.
You build interest slowly. Start with an informative message - a message that educates the reader in some way on the topic that your product or service is related to. At the bottom of the message, include a link to the sales page for your product. Use that first message to focus on the problem that your product or service can solve, with just a hint of the solution.
Build up from there, moving into how your product or service can solve a problem, and then with the next message, ease into the benefits of your product - giving the reader more actual information with each and every message. Your final message should be the sale pitch - not your first one! With each message, make sure that you are giving the customer information pertaining to the topic - free information! This is what will keep them interested in what you have to say.
This type of marketing is an art. It may take time to get it exactly right. Use the
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examples that other marketers have set for you. Pay attention to the messages that you receive from other marketers. Start a 'swap' file, and keep those messages. Use some of the better sales copy for your own autoresponder messages - just make sure that yours doesn't turn out to be an exact copy of someone else's sales message!
Remember not to start with a hard sale. Build your potential customers interest. Keep building on what the problem is, and how your product or service can solve that problem or fill that need. If you are doing this right, by the time the potential customer reads the last message in that series, they will be convinced enough to make a purchase!
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9.Email List Building: How To Get Started Building Your Own Email Mailing List
Email list building is a common marketing practice these days. There are very few businesses that you can go into these days that don't ask for your email address or ask if you want to sign up for special offers or updates through your email. This is the first step you should take, as well, when building your email list. Start by asking your customers to fill out a short piece of paper containing their name and email address. This will give you the opportunity to keep in some sort of contact and communication with your customers.
Email list building sounds easy, right? Well, it can be if you go about it the right way. These days, with everyone asking for email addresses with the amount of spam on the internet, it is getting harder and harder for you to be able to get a person's email address from them for your email list building database. So you'll have to find some way to encourage them. If you are an in-store individual requesting an email address for building your email list, try pointing out the benefits, like newsletters, promotions or other benefits they might receive by having their email address on your email list. This is called direct contact collection. You are collecting the email address for the email list directly from face-to-face customers. For those of us with websites, adding a simple form for email collection is usually the best way to go about email list building. Simply write a short paragraph about why your customer should be giving their email address to you and then request the email by putting in a submission form.
If you already have an email list, try this email list building option. Ask your customers for referrals. If they like your site and what you have to offer, request the email address of friends and family so you can send an invitation to those people to take a look at your
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site. Or, depending on the site, offer a referral program where customers can earn something for every so many people they get to sign up and give you their email addresses. A third option in the email list building process is telemarketing. In this process, you build your email list by contacting customers over the phone and letting them know they could perhaps avoid the call if they signed up for the email service.
Try to use as many of these as you can when attempting to do email list building. This will help you to create a large email address base.
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